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Case Study: 4X’d a Laptop Refurbisher’s ROAS In 90 Days With Facebook Ads
After the impactful changes of IOS14, this brand found difficulty in managing Facebook ads, generating new solutions to their advertising problem while remaining profitable. In the end, they have a company to run and Facebook ads were becoming more and more difficult to keep up with.
New Marketing Forum – Coffee & Marketing!
We've got some pretty big news! We're proud to announce that our new marketing forum coffeeandmarketing.org is finally live! I know what you’re thinking. “Coffee… AND marketing!?!” Yep! Coffee, and marketing! “Those are like… my two favourite things!” Us too! That’s...
Metaverse 2022 – Complete Guide for Business Owners
In October of 2021, Mark Zuckerberg and his team released a video to announce the company’s name change from Facebook to Meta, which is a clear indication of what is to come: The metaverse. “Meta? What does it mean? What’s the metaverse? What does it mean for my...
Facebook Ads Manager vs Business Manager
What came first? The chicken, or the Ads manager? If you're confused, you’ve come to the right place. It can sometimes be hard to tell what’s what in the vast world of Facebook buzzwords. In this article, we’ll be explaining what the difference is between Facebook...
Boost Post VS Facebook Ads Manager 2021
Since the dawn of time, history’s greatest poets, thinkers and philosophers have pondered the question: Should I boost my posts or use Facebook Ads manager? (ok, maybe if the dawn of time was 2012). In this article, you’ll learn the differences between boosting a...
CBO vs ABO (which to use) Facebook Ads 2021
When creating a new campaign, you might have seen this setting before: If so, you may be wondering: What does it all mean? Which one is better? Why is the sky blue? WHO AM I? AHHH?!?! Woah! It’s okay! We’ve got the answers (most answers anyways)! After reading...