1-on-1 Meta ads coaching for service businesses Stop piecing it together from videos. Get coached by the people who make them.
Private calls with one of the founders of Vertex, Cedric or Sydney, the two faces you see on our YouTube channel. We open up your ad account, your tracking, your creative and your follow-up, and show you exactly what to do next.
4 calls, usually one a week. You keep every recording, note, prompt and template.
You don't need another video. You need someone to look at your account.
Free content can teach you how Meta ads work in general. It can't tell you what's wrong with yours. That's the part we do together.
Where you are now
- You've watched hours of videos and every one says something different
- Leads come in, but half of them never pick up the phone
- Your cost per lead keeps creeping up and you can't tell why
- An agency sends you a report every month and you can't judge if it's good
- You're not sure your tracking is even counting the right thing
- Follow-up depends on whoever remembers to do it
Where you'll be in a month
- One clear setup for your account, and you know why it's built that way
- Ads and forms that filter for people who are ready to buy
- You can read your own numbers and know what to change
- You can hold an agency or a hire accountable, or skip them entirely
- Tracking you trust, checked by someone who does it every day
- Follow-up that runs on its own the moment a lead comes in
What we coach you on
Everything between the ad and the sale
The ad is only the first step. A lead isn't a customer until someone follows up and closes it. So we cover all four pieces, weighted to whatever is holding you back most.
01
Facebook & Instagram ads
The core of what we do.
- The campaign structure that fits your budget and your market
- Which settings matter and which ones to leave alone
- How to test new ads without burning money
- How to read results and decide what to scale or cut
02
Ad creative & content
Ads people actually stop for.
- Hooks, scripts and angles that speak to your customer
- The image and video formats that work, and how to make them
- A simple system to keep fresh creative coming
- Where AI can speed things up, with the prompts we use
03
Tracking
Know your numbers are real.
- Pixel and Conversions API set up properly
- Optimizing for the right event, not just any lead
- Sending real outcomes back to Meta so it finds better people
- A dashboard you can trust when you make decisions
04
Sales & automation
Turn leads into customers.
- Forms that screen out the tire-kickers
- Speed to lead: getting to a new enquiry in minutes, not hours
- Follow-up texts and emails that run on their own
- A booking flow that fills your calendar without chasing
Teaching is what we're known for
22.5K people already learn Meta ads from us
We've been publishing on YouTube since 2019. 149 videos, 1.5M+ views, and one rule from day one:
"Each and every video is made to teach you everything we know."
That's the difference between an expert and a teacher. Plenty of people can run ads. Far fewer can explain what they're doing in a way you can repeat on your own. Coaching is the same teaching, pointed at your business instead of a general audience.
Watch the channel first if you'd like to see how we teachWho you'll be talking to
A founder on every call.
You won't be handed to a junior account manager or a call centre. Your calls are with Cedric or Sydney, and we decide which of us based on what your business needs most.
Sydney
Co-founder · Ad strategy & creative
Sydney covers everything a customer sees: the offer, the hook, the ad itself. If you've watched our breakdowns of ad layouts, testing windows and what makes a creative work, that was her.
Usually your coach if the gap is strategy, creative or content.
Cedric
Co-founder · Tracking & automation
Cedric covers everything behind the ad: tracking, the Conversions API, your CRM and the automations that follow up with a lead. If your numbers don't add up, he's the one who finds out why.
Usually your coach if the gap is tracking, lead quality or follow-up.
Meta ads only. We never branched into other platforms.
businesses coached and consulted one-on-one
Lead generation and e-commerce, low ticket and high ticket
How it works
Four calls. A setup you understand.
Most people do one call a week over a month. If you want to move faster, we can do more than one a week. Each call ends with a short list of things to do before the next, so you're building the whole time, not just listening.
Call 1
Review your account
We go through what you've run, what the numbers say and how your account is set up. Every piece of conflicting advice you've picked up gets a straight answer.
Call 2
Build your structure
The campaign setup we'd recommend for your business, how to test creative from here on, and how to manage it day to day.
Call 3
Check tracking and follow-up
Before you launch anything new, we confirm it's all tracking correctly, then tighten your landing page, form and follow-up so leads turn into customers.
Call 4
Plan what's next
We review what happened after launch and map your next 90 days. Most people are ready to carry on by themselves at this point.
Everything we make together is yours
The point is that you can do this without us. So nothing gets locked behind a subscription.
Book your call
Pick a time. Let's look at your ads together.
Choose a slot that works for you. We'll talk through your situation and whether coaching is the right next step.
You'll talk to a founder
Not a sales rep. The same people who would be coaching you.
Tell us where you're at
Your business, what you've tried, and what you want the ads to do.
Leave with a straight answer
Whether coaching makes sense for you, and what we'd tackle first.
No pressure either way
If it's not a fit we'll say so and point you somewhere better.
Questions people ask before booking
Either Cedric or Sydney, the founders of Vertex and the two people on our YouTube channel. After hearing what you need, we decide which of us is the better fit: Sydney for ad strategy, creative and content, Cedric for tracking and automation. Your calls are with that one founder.
Yes. Most of what we cover is framed around service businesses: generating leads, improving lead quality, getting people to book, and following up fast. We coach e-commerce brands as well, and we'll adjust the focus to your business on the first call.
No. Coaching means you learn to run and manage your own account, with us looking over your shoulder. If you'd rather hand it off completely, our done-for-you service is the better option.
Not at all. We start from wherever you are. Beginners get a correct first setup and avoid the expensive mistakes. If you're more experienced, we skip the basics and go straight to structure, creative testing and tracking.
Four things: Facebook and Instagram ads, ad creative and content, tracking, and the sales and automation side that turns a lead into a paying customer. How much time each gets depends on what's holding your business back.
It's four calls. Most people do one a week, so about a month. If you want to move faster we can do more than one call a week. Some people carry on afterwards to work on new creative or scaling, but most are confident running things on their own after the four.
Recordings of every call, written notes and action items, the AI prompts we use, and our creative and testing templates. Recordings are available to download for 30 days after each call.