Case Study
How We 4x'd A Computer Refurbisher's ROAS In 90 Days With Facebook AdsIntro
This client is a computer refurbishing company in the UK that reached out to us after visiting our YouTube channel. After the impactful changes of IOS14, the client found difficulty in managing Facebook ads, generating new solutions to their advertising problem while remaining profitable. In the end, they have a company to run and Facebook ads were becoming more and more difficult to keep up with.
Sales Before & After
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results from June 7th to July 6th, 2022
results from Sept 7th to Oct 6th, 2022
↑ 251.5%
Increase in ROAS
↓ 64.9%
Decrease in CPA
↑ 184.81%
Increase in orders
Situation at the time
The company had been in business for just over 2 years and Facebook ads were its main source of traffic and revenue generator. So, reducing CPA and increasing overall ROAS was very important.
After dealing with other agencies and having a not-so-good experience, we knew our agency could turn these results around. And we did!
This case study will cover the steps we took to turn this Facebook ad account around and get these amazing results (with an even SMALLER ad spend!!)
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251.5% increase in ROAS
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64.9% decrease in CPA
- 184.81% increase in orders
Campaign Before
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- Too many campaigns running with the same objective, relatively similar audiences and all the same ad in each of the ad sets
- Budget is spread too thin, campaigns stuck in learning and no campaign dedicated to testing
- Not optimal for Facebook to optimize campaigns
Campaign After
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- Consolidated all campaign into 1 sales campaign optimizing for purchases
- Consolidated budget into 1 campaign
- Separate campaign dedicate tocreative testing
- PROS: easier to read data, make changes
Ad Set Before
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- 1 campaign has far too many ad sets
- budget spread too thin across all ad sets
- outdated Facebook advertising strategy
Ad Set After
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- 1 campaign has far too many ad sets
- budget spread too thin across all ad sets
- outdated Facebook advertising strategy
Ad Creatives Before
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- All campaigns had the same ads running
- Only 1 format was used
- Ad and copy not updated
Ad Creatives After
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After consolidating all campaigns into 1, increasing the budget and broadening targeting, the main focus was producing better creatives
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Focused on the compelling offer and hooks
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Updated copy to new, finger-stopping copy
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Tested various types of formats (long + Short form video, images, carousel…)
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Continuously improved creatives based on new, best-performers
Sales Before & After
working with vertex
results from June 7th to July 6th, 2022
results from Sept 7th to Oct 6th, 2022
↑ 251.5%
Increase in ROAS
↓ 64.9%
Decrease in CPA
↑ 184.81%
Increase in orders
Want to see the same results for your business?
Get In Touch with us
5-2164 Montreal Road Unit #8052
Ottawa, ON K1J 1G4
(613) 898-0373
info@vertexmarketingagency.com