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Personalizing Account-Based Marketing: 7 Tactics
Account-based marketing (ABM) is becoming more popular as companies begin to realize that traditional funnel marketing does not produce the same results it used to in the B2B space. ABM gives the ability to personalize sales and marketing outreach on the account...
Account-Based Marketing During a Pandemic (COVID 19)
The viral outbreak of COVID-19 has caught most companies off guard and is not likely to let up any time soon. With global recommendations to self-isolate and avoid social gatherings, businesses all over the world begin to modify business protocols. This article will...
Is Account-Based Marketing (ABM) Right For You?
[rt_reading_time label="" postfix="MIN READ" postfix_singular="MIN READ"]Account-based marketing is a topic on the rise of popularity due to the evolution of digital content, which has led to changes in business to business (B2B) sales. With the rise of digital...
Building Account Intelligence
[rt_reading_time label="" postfix="MIN READ" postfix_singular="MIN READ"]Account based intelligence has become the fuel for highly targeted sales and marketing. As sales and marketing shifts in accordance with trends, so too do the way we collect information....
Best Sales and Marketing Alignment Tips
[rt_reading_time label="" postfix="MIN READ" postfix_singular="MIN READ"]Sales and marketing alignment is one of the most important things you can do for your business in the digital age. This helps to bring the teams closer together, and streamline their work towards...
What Is Account Based Marketing (ABM)?
[rt_reading_time label="" postfix="MIN READ" postfix_singular="MIN READ"]ABM stands for Account-Based Marketing. ABM is a business strategy that involves unified coordination between the marketing team and the sales team to collaborate and appeal towards a specific...