How To Setup Facebook Conversion API On Shopify (All Events)

Like many aspiring business owners and marketers, you may be looking for new tools to help you work smarter instead of harder.

Shopify’s Conversion API will allow you to sync important data between your Shopify and Facebook accounts which you can analyze to better your marketing strategy.

Since the Facebook Pixel has lost its power due to privacy policies, it is less effective. It pulls data from the user’s browser using cookies, unlike the Facebook Conversion API through Shopify, which uses the server.

So what’s the catch? Well, you may find it slightly confusing. That’s why we’re here! In this article, you’ll find a clear guide to downloading this API and using it to your advantage by sending all kinds of events to your Facebook Pixel.

If you would like a more audiovisual step by step guide, we made a video on the topic linked below.

1. Enable Shopify as a Partner

1. Navigate to https://business.facebook.com/

2. In the sidebar to the left of your screen, click on the hamburger (three lines stacked on top of eachother marked as More tools).

In the Facbeook Events Manager Left Sidebar, click on More Tools

3. When opening the hamburger sidebar, click on Events Manager.

In the more tools section of the sidebar, click on Events manager

4. In your Facebook events manager, open your settings. This is where the magic happens!

Click on settings in the Facebook Events manager

5. Scroll down to turn on Advanced Matching.

6. Scroll down to the conversion API and choose a partner. You’ll want to remove any current partners if you have any, choose Shopify and click the finish button.

Scroll down to Conversions API and click on Choose a Partner

Completing the connection of Shopify account to Facebook

2. Add the Facebook App in Shopify

You’ll then need to head over to your Shopify store and log in to your dashboard. Then follow these steps:

1. Go to apps and click on shop for apps.

2. Type Facebook into the search bar. You’ll find several results for that query, so look for the Facebook Channel and click add app.

Type the word Facebook into the search bar

3. Once the page that notifies you of the download appears, scroll down and click add sales channel.

3. Setup the Shopify and Facebook Integration

The next page you will be brought to should look like this.

In the Facebook Sales Channel box, hit Start Setup

It’s quite possible that you already had the app downloaded if you recognize the icon and sales channel.

If you’ve made it this far, congrats! You have successfully installed the Facebook app on your Shopify.

Now, we have to set it up; click the start setup button.

1. Hit connect account and verify your Facebook account and password. You’ll then allow Shopify to access everything it needs in order to continue with the setup (by giving permission).

2. Connect your business manager by selecting the desired account.

3. Under Domain Verification, enter your domain and hit make sure it is verified and hit confirm.

Yes, your domain has to be verified: This will ensure that nobody uses your domain and Google service without your permission. You’ll also be able to send emails @yourdomain.com (example).

Google needs you to verify that you are the owner of your buisness before you can sign up for cloud identity.

If it isn’t verified, I made a video on the topic, where you’ll find three different ways you can verify your domain in Business Manager.

4. Connect your Facebook page. In this example, we’re using a demo page.

5. Moving onto the Data Sharing section, it will ask you to choose the level. Select Maximum, since it uses the Conversions API.

This is the purpose of this whole article!

It will allow you to share data directly from your Shopify server to your Facebook server (explained more in depth below).

The Maximum Setting: Explained

At this point, you may be thinking: “Cool! We’re sending events. Wait… what events does it even share? Does it only send purchase events from Shopify to Facebook?”

Up until recently, yes. In an email from their support team, shopify explains that you can now track all six of the standard Pixel events between the platforms as well as through javascript via the browser.

Email from Shopify Technical Merchant Support team

They have yet to update their documentation on the API with this information, which may lead you to confusion.

In our experience with clients, the events were successfully transferred from the browser and the server.

We have, however, noticed some difficulties with integration, so make sure everything is enabled and is sending correctly. Pay attention to any error messages.

Now, on with the rest of the setup…

5. Connect a Facebook Commerce Account. If you don’t have one already, click on the button to create one.

6. Review the Terms and Conditions and accept them…

And finally, DRUMROLL PLEASE,

Connect your Facebook Ecommerce accounts and accept the terms and conditions

7. Click on finish setup and give yourself a one person high-five! (We suggest against this practice if you are at an internet cafe, a park, or anywhere in public, as people may think you are crazy).

To summarize

Adding the Conversion API on Shopify is as easy as 1,2,3!

Enable Shopify as a partner.
Add the Facebook app in Shopify
Setup the shopify and Facebook integration

If you have any questions or comments, feel free to add them to the blog. Our team is always happy to help!

About The Author:

Cedric Potvin

Facebook ad specialist

As a Facebook ad specialist at Vertex Marketing Agency, Cedric manages a lot of different ad accounts and spends a lot of money on Facebook ads. His goal is to share what he learns with the rest of the population.