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CBO vs ABO (which to use) Facebook Ads 2021

CBO vs ABO (which to use) Facebook Ads 2021

by Sydney Switzer | Dec 13, 2021 | Facebook Advertising, Marketing blogs

When creating a new campaign, you might have seen this setting before:  If so, you may be wondering: What does it all mean? Which one is better? Why is the sky blue? WHO AM I? AHHH?!?!   Woah! It’s okay! We’ve got the answers (most answers anyways)! After reading...
Not Getting Conversions With Facebook Ads? Follow These 5 Steps!

Not Getting Conversions With Facebook Ads? Follow These 5 Steps!

by Cedric Potvin | Sep 7, 2021 | Facebook Advertising, Marketing blogs

Are you not getting conversions with your Facebook ads? When it comes to Facebook marketing, problems unfortunately can’t be solved by “turning it on and off again”. In this article, we’ll show you five things you can do in order to fix those issues.  As you may...
How To Setup Facebook Conversion API On Shopify (All Events)

How To Setup Facebook Conversion API On Shopify (All Events)

by Cedric Potvin | Aug 17, 2021 | Facebook Advertising, Marketing blogs, Shopify

Like many aspiring business owners and marketers, you may be looking for new tools to help you work smarter instead of harder. Shopify’s Conversion API will allow you to sync important data between your Shopify and Facebook accounts which you can analyze to better...
Verify Domain On Facebook Business Manager (2021)

Verify Domain On Facebook Business Manager (2021)

by Cedric Potvin | Jul 5, 2021 | Facebook Advertising, Marketing blogs

Verify Domain On Facebook Business Manager (2021) Verifying your domain is an important step when creating & setting up your business manager. Facebook tells us that “domain verification establishes which Business Manager account has the authority to configure and...
How To Set Up Facebook Pixel Events For iOS 14 (Aggregated Event Measurement)

How To Set Up Facebook Pixel Events For iOS 14 (Aggregated Event Measurement)

by Cedric Potvin | Mar 19, 2021 | Facebook Advertising, Marketing blogs

Are you getting a warning like this from Facebook? If Facebook is warning you that some ad sets using this pixel and optimizing for EVENT TYPE will be pause once Apple starts enforcing their iOS 14 policies, you should keep reading this article to learn how to resolve...
Impact Of Apple’s IOS 14 Update On Your Facebook Ads (& Workarounds)

Impact Of Apple’s IOS 14 Update On Your Facebook Ads (& Workarounds)

by Cedric Potvin | Mar 19, 2021 | Facebook Advertising, Marketing blogs

Last year on September 16th, 2020, Apple released IOS14, and with it came an updated privacy policy. For the most part, this update has been a headache for advertisers. Results seem to be dropping off, data reporting is delayed, tracking could be inaccurate, etc....

Most Recent Post

Case Study: 4X’d a Laptop Refurbisher’s ROAS In 90 Days With Facebook Ads

Case Study: 4X’d a Laptop Refurbisher’s ROAS In 90 Days With Facebook Ads

New Marketing Forum – Coffee & Marketing!

New Marketing Forum – Coffee & Marketing!

Case Study – Facebook Ads For Home Decor

Case Study – Facebook Ads For Home Decor

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We help e-commerce brands advertise on Facebook with a holistic approach to marketing. Which means we look at every step of the funnel to ensure they are getting the best results!

Vertex Marketing Agency is a Shopify Partner
Vertex Marketing Agency is a Shopify Partner

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