by Sydney Switzer | Dec 13, 2021 | Facebook Advertising, Marketing blogs
When creating a new campaign, you might have seen this setting before: If so, you may be wondering: What does it all mean? Which one is better? Why is the sky blue? WHO AM I? AHHH?!?! Woah! It’s okay! We’ve got the answers (most answers anyways)! After reading... by Cedric Potvin | Sep 7, 2021 | Facebook Advertising, Marketing blogs
Are you not getting conversions with your Facebook ads? When it comes to Facebook marketing, problems unfortunately can’t be solved by “turning it on and off again”. In this article, we’ll show you five things you can do in order to fix those issues. As you may... by Cedric Potvin | Aug 17, 2021 | Facebook Advertising, Marketing blogs, Shopify
Like many aspiring business owners and marketers, you may be looking for new tools to help you work smarter instead of harder. Shopify’s Conversion API will allow you to sync important data between your Shopify and Facebook accounts which you can analyze to better... by Cedric Potvin | Jul 5, 2021 | Facebook Advertising, Marketing blogs
Verify Domain On Facebook Business Manager (2021) Verifying your domain is an important step when creating & setting up your business manager. Facebook tells us that “domain verification establishes which Business Manager account has the authority to configure and... by Cedric Potvin | Mar 19, 2021 | Facebook Advertising, Marketing blogs
Are you getting a warning like this from Facebook? If Facebook is warning you that some ad sets using this pixel and optimizing for EVENT TYPE will be pause once Apple starts enforcing their iOS 14 policies, you should keep reading this article to learn how to resolve... by Cedric Potvin | Mar 19, 2021 | Facebook Advertising, Marketing blogs
Last year on September 16th, 2020, Apple released IOS14, and with it came an updated privacy policy. For the most part, this update has been a headache for advertisers. Results seem to be dropping off, data reporting is delayed, tracking could be inaccurate, etc.... 
