The Biz Growth Podcast
Kick ABM Off Right: 4 Tips
Justin Keller is the VP of Marketing at Terminus, the leading account-based marketing platform. In this episode, he shares 4 things he’s learned while running an ABM program that can help you kick off your ABM program right.
What we cover in this episode:
⋆ Who should choose your target accounts list… Sales or Marketing?
⋆ 2 tips on attaining sales and marketing alignment
⋆ How to make the most of your current customers with ABM
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