The Biz Growth Podcast

Why Salespeople Need to Become Better Marketers

SaaS Growth Podcast
James Crisp is the senior sales director at Turtl, a platform that enables marketers and salesmen to personalize content at scale that people actually read!

Although James is in sales, his point of view stems strongly from that of marketers. As the “not enough qualified leads” phenomenon continues, James has taken the initiative to further understand the process behind marketing.

He explains how he has adopted social selling, invested in marketing courses, and actively joins the conversation with potential customers in order to become a better salesman and brand representative.

What we cover in this episode:

⋆ The inbound methodology
Why salespeople should understand, and do their own keyword research
⋆ Ressources for salespeople to become better marketers

Where to listen:

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