The Biz Growth Podcast
Why Salespeople Need to Become Better Marketers
Although James is in sales, his point of view stems strongly from that of marketers. As the “not enough qualified leads” phenomenon continues, James has taken the initiative to further understand the process behind marketing.
He explains how he has adopted social selling, invested in marketing courses, and actively joins the conversation with potential customers in order to become a better salesman and brand representative.
What we cover in this episode:
⋆ The inbound methodology
⋆Why salespeople should understand, and do their own keyword research
⋆ Ressources for salespeople to become better marketers
Where to listen:
Just For You
Videos Are The New Normal
Biz Growth Videos Are The New Normal Great conversation with Jonas De Cooman CEO at Spott about how the internet is changing and videos are taking over. What we cover in this episode: ⋆ How is marketing evolving ⋆ How videos could be the new way to shop or consume...
B2B Doesn’t Need To Stand For “Boring To Boring”
We talk about one of our favorite topics – personalization and how to do it at scale and still stand out from your competitors.
Coping With Quarantine In The Corporate World
How does working from home in quarantine affect our productivity and mental health? How can team leaders cope with this change to better lead?
Kick ABM Off Right: 4 Tips
Who should choose your target accounts list, some tips on aligning sales and marketing, and how important it is to make the most of your current customers when implementing ABM.
3 Landing Page Strategies To Reduce Your Sales Cycle (Before They Even Book a Demo)
Learn about 3 essential strategies you need to implement for your landing page to decrease the length of your sales cycle — before a demo is book a demo!
3 Ways To Turn Your Demo Process Into a Conversion Machine
Just 1 change in your sales process can increase conversions by over 400% and an in-depth explanation of “The Perfect D.E.A.L” demo structure and more!