by Cedric Potvin | Apr 9, 2020 | ABM, Marketing blogs
Personalizing Account-Based Marketing: 7 Tactics Account-based marketing (ABM) is becoming more popular as companies begin to realize that traditional funnel marketing does not produce the same results it used to in the B2B space. ABM gives the ability to personalize...
by Cedric Potvin | Mar 20, 2020 | ABM, Marketing blogs
Account-Based Marketing During a Pandemic (COVID 19) The viral outbreak of COVID-19 has caught most companies off guard and is not likely to let up any time soon. With global recommendations to self-isolate and avoid social gatherings, businesses all over the world...
by Cedric Potvin | Mar 16, 2020 | ABM, Marketing blogs
Is Account-Based Marketing (ABM) Right For You? 6 MIN READ Account-based marketing is a topic on the rise of popularity due to the evolution of digital content, which has led to changes in business to business (B2B) sales. With the rise of digital content, buyers are...
by Cedric Potvin | Feb 17, 2020 | ABM, Marketing blogs
Building Account Intelligence 6 MIN READ Account based intelligence has become the fuel for highly targeted sales and marketing. As sales and marketing shifts in accordance with trends, so too do the way we collect information. Companies no longer rely on traditional,...
by Cedric Potvin | Feb 10, 2020 | ABM, Marketing blogs
Best Sales and Marketing Alignment Tips 6 MIN READ Sales and marketing alignment is one of the most important things you can do for your business in the digital age. This helps to bring the teams closer together, and streamline their work towards a common goal....
by Cedric Potvin | Jan 7, 2020 | ABM, Marketing blogs
What Is Account Based Marketing (ABM)? 5 MIN READ ABM stands for Account-Based Marketing. ABM is a business strategy that involves unified coordination between the marketing team and the sales team to collaborate and appeal towards a specific set of target accounts...
