The Biz Growth Podcast
Why Salespeople Need to Become Better Marketers
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Although James is in sales, his point of view stems strongly from that of marketers. As the “not enough qualified leads” phenomenon continues, James has taken the initiative to further understand the process behind marketing.
He explains how he has adopted social selling, invested in marketing courses, and actively joins the conversation with potential customers in order to become a better salesman and brand representative.
What we cover in this episode:
⋆ The inbound methodology
⋆Why salespeople should understand, and do their own keyword research
⋆ Ressources for salespeople to become better marketers
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