The Biz Growth Podcast

Sales Personalization

Shawn Finder, the CEO of Autoklose talks about the importance of personalization especially in the B2B space. Obviously it’s best to listen to the full episode, but if you like spoilers…

Here’s what we uncover in this podcast:

⋆ Why relying on one channel will lead to failure
⋆ Why sales is like dating and how to score big
Why social selling is more important now than ever before
How to engage personally with your prospect before reaching out

Take away:

The timing might not be perfect, the intent data might not be accurate, they might not have the budget, they might be already talking to another vendor… But by doing research on your prospects and personalizing your outreach ensures you’ve done everything you could on your end.

Where to listen:

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