How to Create a Buyer Persona (Complete Guide) Creating an accurate buyer persona is probably one of the most important things to do before beginning any sort of marketing initiatives. Creating a Buyer Persona allows you to pinpoint exactly who it is you want to...
How to Install the Facebook Pixel on Your Website With GTM In this article, I will show you how to properly install the basic Facebook pixel on your website. After this step-by-step guide, you’ll be able to retarget Facebook users that have visited a specific...
How to Generate Leads with Facebook Ads from a Cold Audience With over 2.7 billion users on Facebook, there’s no doubt that the Facebook platform has a lot of potential for businesses of all sizes. The question remains: how do I generate measurable results like leads...
The Anatomy of a Follow-up Email That Will Generate a Response Let’s get one thing straight first – email marketing isn’t dead. It’s pretty much alive and kicking, and it can generate some impressive results, but only if you have a good strategy. ...
How To Advertise On Facebook (Complete Guide 2020) Are you thinking about advertising on the Facebook platform but not sure how to create your campaigns, how to organize your ad sets, your ads, and have questions like what kind of images to use? Well, you found the...
The New Economy and What it Means for Local Businesses “Consumer behavior research suggests that trust is essential to forming an intention to purchase. When trust is high, people are much more likely to take risks and engage in trade. In traditional business...
